SEO optimization service

SEO is primarily about creating quality content.

SEO (search engine optimization) sometimes seems like a magic word. But what exactly is SEO and how can it help you score on the Internet?

Well, Google and other search engines try to understand the Internet - including your website. To do that, they look at website structure: titles, urls, meta title, bold, italic. Google looks at what words are used and how they fit semantically into your website structure. This gives the search engine a good idea of what the site is doing. Remember, however, that Google's AI is doing this. Therefore, you should think carefully about what words you use and where you place them. This can help the AI make the text more understandable.

But beware. Google AI nowadays can very well tell when texts are not written for your target audience. Therefore, be careful and don't write texts to please the Google AI but write mainly for your target audience and don't use old and wrong tricks like keyword stuffing and other not-so-good practices that will negatively affect your website ranking in the long run. Also, always remember that Google updates and improves its engine every year. Tricks that work today can be mercilessly punished tomorrow, causing you to drop in the Google ranking.
Therefore, always write for your audience and devise a good structure for your website together with the web designer. Always make sure you create quality content on a regular basis; this will be most rewarding in the long run.

Rule of the thumb: what your target audience likes, Google will also like. For example, a fast page load time, a clear structure etc.... We are happy to help you create editorially high-quality content for your website.

Technical SEO optimization

In addition to writing SEO driven content, you also have technical SEO. Code-on makes sure the website we create is completely technically sound for a good SEO experience. That means we make sure the right meta title and with description fields, the H1, Server Side Rendering (SSR) in case of headless CMS, page structure, schema.org where necessary, Google webmaster tools, canonical links, social media fields, alt attribute for images, page speed, Google lighthouse analysis, and SEO scan for potentially forgotten issues on the website.

It's always a tall order to manage such SEO optimization, but you can rest assured that we provide you with an excellent SEO experience. And why not partner with us for regular content replenishment on your website?