How do you get visitors to your website?
Do you have a website, a good product or service but hardly any visitors on your website? Or do you have a lot of visitors but little conversion? Maybe it's because of the copywriting.
To solve this problem, you need content, the right content, on your website. Because all those pages do ensure a better and especially a broader score with Google. Each page can ensure that a potential customer lands on your website. Therefore, the motto "content is king" is truer than ever these days.
But beware. Content should be created for your potential customers and not for the Google search engine. Otherwise, you spend a lot of budget to get visitors who don't convert. Therefore you should always create pages that are about your product, service or company. Preferably they are pages that explain partial aspects of your business. So don't start a newsroom to tell news about the industry you're in because it's not your core business. So what do you do? Write pages about your product or service and spin out the sub-aspects of this. You can cover every perspective this way. Other ideas could be: articles about how your users experience your product.
Want to hire a copywriter?
It's a good idea to hire a copywriter. Someone with a smooth pen who can structure texts well can be worth their weight in gold for your company. Google judges texts on their readability. The better a text connects to what users want to read, the higher Google will put you in its page ranking. Therefore, you should always write for your end customer and not for Google's AI.
How to work with a copywriter and Wagtail?
Wagtail has a permissions system that allows you to allow different people to access the CMS. With the built-in workflow system it is possible to publish texts via a process. You can easily set up this process yourself. Someone writes a text -> someone improves the text -> someone approves the text -> someone publishes the text. This is easy to organize via Wagtail. This means that you can write a text and through the CMS ask your copywriter to optimize the text. In Wagtail it is so easy that you can just mark a text for editing and your copywriter will automatically get an email asking him to handle the text.
Translate with Wagtail CMS
To make it even easier for your copywriter to convert texts to another language, we at Code-on use Deepl. Deepl will help to automatically translate the texts. This is a serious time saver for your copywriter. After all, the text you have written is fully and automatically translated. The translation is reasonably accurate these days, but it still requires human intervention to dot the i's and cross the t's.